![]() The move, in July, will mark the end of the BT Sport brand, which was launched in 2013 as the telecoms giant poured billions into creating a pay-TV rival to stem customer losses to Sky.Įurosport, which has been a staple on British pay-TV since 1989 when it was part of the channel lineup when Rupert Murdoch changed the UK market with the launch of Sky, will be “rolled into the new brand at some time in the future”. The joint venture, the home of sports rights including cycling, rugby and tennis, has chosen TNT Sports as the master brand – as WBD already uses it as its sports-focused identity in international markets including Latin America and the US. ![]()
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